What online metrics should hotel marketers measure?

in today’s dynamic market, where occupancy rates and ADRs depend on how well hoteliers utilize Internet marketing, it is no longer sufficient to measure only basic website traffic stats. Here’re some best practices in measuring online hotel marketing ROI, and the analytical tools to use. Digital marketing is all about results. Unlike offline marketing, in the online and mobile space we can track and analyze ROIs from our online marketing campaign results quickly and accurately over the Internet

Source Hotelmarketing.com

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