The case for not using Google Analytics to track hotel clicks and bookings

Since Google is a search engine company first, it also factors out a lot of clicks in Google Analytics that it might perceive as coming from robots when, in reality, it is more likely that a human was behind most of those clicks.

According to Google, its GA methodology only counts certain types of clicks. If a user has not enabled cookies, flash, images or JavaScript in their browser, it is possible for their clicks to simply be tossed out. If a traveler happened to click your link two times within 30 minutes, it is possible that GA would only show one click instead of two.

Source: Hotelmarketing.comr

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