26.02.2012

The 5 Golden Rules of Social Media ROI

By Marco Saio

Facebook page? Check! Twitter account and dedicated hastags? Check! Competitions, discounts and giveaways? Check! Any real, measurable and abundant ROI from social media campaigns? … erm, guys?

A recent EyeforTravel survey of APAC travel brands shows that despite 67% claiming to have deployed social media initiatives, more than half admitted confusion or inability to effectively rack and measure ROI.

One respondent eloquently describes the ROI dilemma faced by travel marketers; ‘For all its potential, social media keeps me up at night.. It feels a little bit like jumping in at the deep-end without arm-bands and being expected to swim like Michael Phelps ‚

Soure ehotelier.com

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