Of the 7 billion people on the planet, more than 2 billion are expected to own smartphones by 2015.* Without question, mobile marketing will soar over the next 12 months. If you’re considering adding a mobile element to your marketing mix this year, these tips can help you formulate a good plan. And if you’ve already taken the plunge, they can help you make the most of your program.
1. Learn about your audience
First, make sure you understand your target audience thoroughly. Does a mobile strategy match the characteristics of your typical customers? If you aren’t sure, conduct an e-mail survey or find an informal way to ask, such as through a poll on your website. Questions could include:
Source: ehotelier
