20.03.2014

75% der Online-Buchungen werden NICHT gemacht. Infografik Buchungsabbruch mit US-Reisedaten!

The rate at which visitors to travel websites decide not to complete their bookings is extraordinarily high at almost 75% – and worse than the wider retail industry at 71%. SaleCycle, a remarketing specialist, estimates the travel booking abandonment to be as high as 81% for the year 2014. Recently, the company released tips on adopting email remarketing technique to gain lost booking revenue. In a new infographic by SaleCycle, it explains the (forecasted) booking abandonment rates for each segment in travel, conversion rates via email remarketing, and revenue generated per email sent. The company analyzed about 100 global travel brands (including Millennium Hotels, P&O Ferries and Hertz) to compile the information. Booking abandonment is estimated to be the highest among online travel agents at 89.1%, and least among accommodation services at 67.6%. – See more at: http://www.tnooz.com/article/online-travel-booking-abandonment-forecast-infographic/#sthash.vd18tKeh.dpuf

Source: TNOOZ




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